Beyond TTB’s New Proposed Rule: Future Directions in Alcohol Labeling

ALVA MATHER is head of McDermott Will & Emery’s Alcohol Regulatory & Distribution Group and focuses her practice on alcohol beverage and cannabis regulatory and commercial matters. She represents companies in the alcohol beverage industry, including brewers, distillers, wineries, importers and retailers. Additionally, she works with clients in the growing cannabis space and has in-depth knowledge of the evolving legal and regulatory issues facing this industry. A nationally recognized lawyer, Alva combines her extensive knowledge of the commercial and legal landscape as well as deep understanding of the beverage industry to help clients mitigate risk, respond to challenges, and capture and pursue new business opportunities. Her work spans a number of traditional areas of legal practice that affect alcohol beverage and cannabis companies, including litigation, governmental investigation, commercial agreements, alcohol beverage compliance, intellectual property, trade and tax. Alva frequently writes and speaks on alcohol and cannabis regulatory matters. During law school, Alva served as the articles editor for the University of Pennsylvania Law Review.